A rainy London, seen from the 15th floor restaurant at Saint George’s Hotel, Langham Place.

This is where I had my first law ball. That Prince of Wales bow tie flow. I know these streets well. 


Kim, Kanye and North sitting front row at the Balenciaga S/S 2015 show in Paris today 9/24/14

Meanwhile your kid can’t even get in to a French-ass restaurant.


#BabyBalenciaga #MonochromeNori

Unsolicited Advice: Spend on Maintenance, Not Acquisition


I often come back to the cliché of “buy less, buy better.” To analyze the maxim is to take a fascinating look into the psyche of those most interested in men’s clothing. While it is undoubtedly the campaign slogan of the iGent movement, people don’t seem to really understand it. Instead they use…

On point.

I never agreed with the “buy less, buy better” sentiment, because it creates the assumption that “better” is more expensive. And when “better” wears out just like everything else or is replaced by the ‘new classic’ you betray the adage anyways.

In any case, read it all. We know this, and although it may be hard to do, it reminds you of all the fads you fell for and those you were smart enough to skip. It’s for this reason I tend to gravitate more towards style and the way we put things (that we already own) together, as opposed to ‘fashion’. Maybe just don’t buy at all. 


Todays additions to the “horrible-e-gents-with-god-awful-blog-descriptions-that-have-decided-to-follow-me” category of people I want to drink anti-freeze

Nobody’s with nothin hatin on me like it’s somethin.

I love you trolls x


Often known as the uniform for arbiters of cool, this is a piece that may let you fake it till you make it. For those in extreme climates, this is one of the short windows when you can really get some wear out of your leather as well. It’s likely not too cold and not too hot, leave the sweaters at home, I usually like to wear my leather over just a tee or just a shirt. 

Of course there are ample options, the asymmetrical biker being the boldest, with the ability to tone it down with a tie. And if you’re not heading to the place beyond the pines, failsafe options are the bomber style and the simple moto. If you’ve got decent height and an appreciation of the classics, the Barbour/safari-style leathers also have a great utility look that can easily substitute a blazer and is pretty effortless. 

Brown? Black? Other? Ideally one of each if I could have my way, but brown goes with everything, black is classic and a little more badass, so it depends whether you want it to be functional or make a statement. Either way, go a size down and wear the hell out of it until you make your groove. Throw on a pair of shades, wear it with everything and be careful on that motorcycle.

#dontwannapulladiddy #yallrememberthatvideo #biggiediedbutilaughedatpuffy #classictrack #stealmorestingsongs

That work ethic.



God is up there. Makin it rain on you hoes. What’re you gonna do? Let your wool start piling? Stain your leather? Soak your cotton? 

Rhetorical questions people, keep up. It’s time to bust out that trench/mac/parka/waxed jacket/lined field jacket and brave the elements (grab an umbrella while you’re at it). 

Remember it’s still spring, so rock cotton because it’s easier to wash and it breathes. And I know homie’s wearing suede shoes and has a patch on his shoulder, but he’s not actually in the rain, you get the idea. Know better.

#technicalities #pouringrain #pouritup #deepinthetrenches


Naturally I’d wait till the end of winter (fingers crossed) to post about a traditionally holiday-themed plaid. But there’s two good reasons for this:

1. Sales, b. Keep an eye out because sure the spring stuff is already discounted, but any winter wear left over is basically given away. And if you have a random size or are just damn lucky then you can get things like this beautiful print for a guilt free steal.

2. I plan to wear mine as long as the weather allows. We’re not going into double digits and that sucks. But the plus side is that I’ll run a few of my light winter pieces into the cooler parts of springs because rules are for suckers. When else can you wear that emerald shade with light coloured jeans?

Now I bought the separates because I’m a fiend sometimes but wearing these plaids together is for the bold, and only at the office if your office is a stage.  

Also, don’t wear it on St. Patty’s (some people have rules that are a bit personal), otherwise you might end up with a black eye to match the blackwatch.


Denim. I know, this is not uncharted territory. So for the adventurous among you, you can add to this in a big way. It’s an old staple brought back as a trend and I for one am loving it right now. 

We got so formal and dandyish in our ways that we became unapproachable. Then for a bit #menswear went full workwear and it was frankly a bit insulting to the people that actually wear it for, you know, work. Adding some denim basically allows you to be a bit casual when you’re going full retard formal. 

My personal favourite, which I’m still trying to get my hands on in a brand that fits (if you know, get at me) is the cutaway denim shirt. I rocked my western with a double breasted a few nights back and felt like could finally make the damn blazer age appropriate (your boy is still a spring chicken). Try to get one without the western detailing (doesn’t play as well under a sweater or light blazer), wear it like a blue shirt, and get as wild as you like elsewhere.

Then there’s the denim jacket, looks great with the sleeves rolled up or in this absurdly persistent cold, under a coat as a mixing layer. Do it, and try to cop one that fits like a glove, naturally.

And if you don’t own a pair of decently faded jeans then you might just be the squarest fella there ever was. Don’t be that guy. But…DO be the guy that wears em with a shirt and even a slim tie. That guy knows whats up.

#dontdoalldenimerrthing #yourenotjustintimberlake #canadiantuxedowearinmufucka


"What sets our brand apart is that we want it to blend in with our customers’ lifestyles, we focus on heritage pieces that include classics such as the henley, the oxford, the khaki, the jean, the denim jacket, the sweater. And it’s not like what you’d get at the mall because we pride ourselves in fine craftsmanship, ethical production. You’ll need every season’s essential collection because they’re staples and yet we tweak the modern fit ever so slightly. The clincher is really that we name all our clothes - we went to every prestigious establishment we could find, copied all the old white guys last names and voila. Iconic clothes. Curated for real men.”

Honourable mentions: technical, rakish, luxe, rugged, vintage, weekend.


So we’re trying to get a little sophisticated here at Goon HQ. In the way we bring you posts and of course in style.

Yeah the turtleneck. Favourite of french artists, jewel thieves, and famous writers. It has returned and there’s enough elegance in it for most of you schmucks out there. Like the well-fitted polo, this is not forgiving to the fatties. So cut the carbs, gluten, and excuses not to go to the gym and wear this on the weekend under leather, on Friday’s under a blazer or suit, and on rainy days under your trench. Hell, if you want wear a scarf with it too, justifications are for the feeble. 

And if you can, try to err the way of painting or writing your manuscripts in a Starbucks.

#easyonthejeweljackin #haveyourshadeshandy #statementpiece 


So for the next little while I’ll detail some of the recurring styles featured in Paris, Milan, Florence etc for the Pittis and Fashion Week keeners out there. Now a lot of the time something has popped up in years before but hasn’t quite shaken the masses.

So what? Well all that means is see what you like, and wear it. The trends will change but do what you want and chances are the masses will catch up to you. 

Exhibit A. The camel topcoat. A resurgent staple. Huge last year as well, sure. Now an even bigger mainstay on the runways…but those gloves in the breast pocket? That folio? Sure they’ve all been doing it on the streets outside the shows but this shot is from Fall ‘11. Suckas.

#leaderslead #hatershate #ducksquack #camelstunts #goonisms